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Cannabis retailer Verilife, breaking new ground in mainstream sports, has signed a year-long sponsorship with the Chicago Wolves that will put the company’s dispensary brand front and center at the hockey champ’s televised games.
The deal, a first between a professional team and a cannabis marketer, will stretch from the Wolves’ home stadium, Allstate Arena, to eight Chicago-area stores in Verilife’s chain to both partners’ digital and social platforms.
It was seamless because we had a template.