Candy Brands Top Consumer Tastes, Awareness: Survey

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Hershey’s is the most powerful brand among U.S. consumers ages 13-49, followed by M&M’s, Reeses and Oreo. Is it any wonder, then, that Atkins was the least-liked among 1,079 brands surveyed, according to “BrandPower,” a new study conducted by Genius Insight, New York?

“Dieting does not have positive connotations—it’s about sacrifice,” said Paul Jenkins, partner, Genius Insights.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in