Candidates Spending More To Woo Hispanic Voters

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This year, 3-5% of total TV dollars could fund Spanish-language ads

Politicians have generally not considered Hispanics to be a big enough—or mobilized enough—slice of the voting pie to target them separately with Spanish-language TV spots. That is starting to change.

As the number of Hispanics has grown in four critical swing states—Arizona, Florida, Nevada and New Mexico—the national political parties and special-interest groups are devoting a greater share of ad dollars to wooing them.

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