Cancer Campaign Goes National

The American Cancer Society is taking Meridian Advertising’s local ad campaign to a national stage.

“Tell-A-Friend,” a personal outreach program to encourage early detection of breast cancer, originally began in the organization’s Great Lakes division. Now, it and its advertising components have been expanded to 26 states across the country.

A 30-second TV spot is being excerpted from a longer video, which encourages corporations to designate a day to let employees participate in the program.

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