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72andSunny is launching a new brand citizenship practice that aims to tie good works to marketers' bottom-line results. Nonprofit veteran Jim Moriarty is heading the effort after serving nearly 10 years as chief of the San Clemente, Calif.-based Surfrider Foundation, which he helped build into the largest nonprofit devoted to coastal protection.
Equally important to the MDC Partners agency is Moriarty's background as a tech entrepreneur and marketer whose business experience includes a post as vp, marketing at SAP.
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