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Collegiate. Preppy. All-American. These are words Tommy Hilfiger Corp. wants people to associate with its Tommy Jeans collection.

The fall campaign for the collection, from Deutsch in New York, features 19-year-old model Amy Lemons hanging out with other young people on a field at a college campus.

The sole TV spot opens on a shot of Lem ons with a piece of grass in her mouth, and cuts to shots of her friends lying on the grass, standing around, dancing and walking arm in arm.

Playing throughout is the song “Paris Sous la Neige,” by the band Mellow, which...

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