Campbell Steps In

Bruce Campbell will join Ketchum/S.F. next week in a move that displaces Millie Olson as the S.F. agency’s top creative.
Campbell, a founding member of Hal Riney & Partners who held the post of senior vp/creative director there, will be named executive vp/chief creative officer. Olson, the agency’s executive vp/executive creative director and a 11-year veteran of Ketchum, will now report to Campbell.
‘Ketchum needs some branding, and I think I can help do that,’ said the 52 -year-old Campbell. ‘Successful companies in advertising are branded strongly. They stand for something.’
Campbell, who was senior vp/creative director at Riney, had most recently been taken off the accounts he had managed directly, The Good Guys and Public Broadcasting Systems, and assigned to businesses as necessary.
Campbell said the agency and its predecessor, Ogilvy & Mather/S.F., had been his ‘heart and soul for the last 14 years.’ He said he made the move because of the ‘opportunity that puts me in charge of my own destiny.’
In addition to overseeing all of Ketchum’s creative work, Campbell is being charged with exploring new avenues of advertising for Ketchum clients ranging from infomercials to interactive media.
‘This is a high-stakes game in the ad business,’ said Dianne Snedaker, president of Ketchum. ‘You have to have the best talent supporting you.’
Campbell has garnered more than 500 awards during his career, including seven Clios and three Cannes Lions.
Campbell played a key role in the launch of General Motor’s Saturn advertising and produced, edited and directed the documentary ‘Spring in Spring Hill’ about the new car division. He has also produced work for such clients as E. & J. Gallo Winery, Alamo-Rent-A-Car and was part of Ronald Reagan’s ‘Tuesday Team.’
Copyright Adweek L.P. (1993)

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