Campbell to Shift Overseas Media to MEC

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NEW YORK Campbell Soup Co. plans to consolidate the bulk of its international media duties at Mediaedge:cia.

The shuffle delivers to WPP Group-owned MEC media buying and planning chores in Europe (Belgium, France, Germany, Sweden and Finland); the Asia-Pacific region (Australia, Indonesia and China); and Mexico, while extending its existing relationships with global MEC offices in Russia, Hong Kong, Malaysia, New Zealand, Singapore, Puerto Rico and Guatemala.

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