Campbell, London Land Museum

The Maryland Museum of African American History and Culture has selected two agencies—The Campbell Group and The London Group—to handle its marketing business.

“These are reputable firms with proven hospitality and tourism experience,” said Nikki DeJesus Smith, the museum’s chief executive officer.

Groundbreaking is just under way on the state-funded facility, slated to open in 2003 in Baltimore’s Inner Harbor tourism district. The city, with deep African American roots, is increasingly a destination for family reunions and tourist visits.

Campbell and London won the business after a review that included a number of undisclosed Maryland agencies.

“We came in early,” said Campbell chief executive officer Brian Hall. “And we formed a strategic partnership with Denise London who understands museums like nobody else’s business.”

Media spending is undetermined.

Baltimore’s Campbell and The London Group in Columbia, Md., have collaborated in the past, particularly on projects drawing upon London’s expertise in positioning cultural institutions. She is a former director of marketing at the National Aquarium in Baltimore.

A regional print campaign will break six months prior to the museum’s opening, said Hall. Cable television advertising via venues like the Black Entertainment Network may follow.