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Despite being a latecomer to the review, Campbell-Ewald’s Los Angeles office emerged as the winner of Coco’s restaurants’ estimated $10 million account.
The shop joined the review after initial chemistry checks with the client but before the creative presentations, said Catherine Bension, senior partner at Select Resources International, the Los Angeles consultancy that conducted the search. The other Southern California contenders were Colby Effler & Partners and Duncan & Associates, both in Santa Monica, and Dailey & Associates in West Hollywood.
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