Campbell-Ewald Gains Spot In Bay Networks Review Prelims




BOSTON-Campbell-Ewald Advertising in Warren, Mich., is among the 16 agencies scheduled to meet with Bay Networks executives in the preliminary round of the Santa Clara, Calif.-based networking company’s advertising review.
The Boston firms of Hill, Holliday, Connors, Cosmopulos; Ingalls Advertising; and Partners & Simon-as well as incumbent media buying shop Freeman Associates in Wellesley, Mass.-are pursuing the estimated $10-12 million account.
Other ad agencies in contention are Amazon Advertising, Anderson & Lembke and Foote, Cone & Belding, all in San Francisco; Mendelshon/Zien in Los Angeles; The Martin Agency in Richmond, Va.; and New York shops Hampel/Stefanides and Mezzina/ Brown. The New York office of J. Walter Thompson was invited into the pitch but withdrew. It was replaced by Long Haymes Carr, Winstom-Salem, N.C. Media shops DeWitt Media in New York, ICG in Chicago and Western International Media, pitching from its Boston office, also are slated to meet with Bay Networks officials in coming weeks.
Effective Marketing Strategies, a consulting firm in Marina Del Rey, Calif., is overseeing the process.
The company is looking for an agency to produce strong brand-building messages, said Jeff Brooks, vice president of brand management at Bay Networks. It is currently mulling such a wide array of shops to make sure it gets the best possible match for its account, he said.