Campaign Touts Togo’s as “A Way of Lunch”

BOSTON–Allied Domecq’s Togo’s Restaurants is breaking a campaign tagged “A way of lunch.”

One 30-second commercial parodies poorly dubbed mythical epics and shows a hungry bald giant rising from the sea to terrorize some island villagers. Later, he winds up on line at Togo’s. Hill, Holliday, Connors, Cosmopulos in San Francisco won ad chores for the 300-unit chain last November following a review. At the time, spending was estimated at $10 million.