PSAs aimed at kids usually advise them to “just say no,” but a new campaign from 5 Gum is turning that message on its head by suggesting perhaps they should “say yes” instead.
The “No Regrets” campaign from 5 Gum and agency Energy BBDO asks senior citizens about times they didn’t take a leap they now wish they had, and it distills those experiences into a lesson for young people. (Ninety-seven percent of teens and seniors have at least one regret that has shaped their lives, according to a study by 5 Gum.)
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