Calvin Klein Debuts New Campaign Featuring the Men of Moonlight the Morning After the Oscars

Mahershala Ali, Alex Hibbert, Trevante Rhodes and Ashton Sanders

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Calvin Klein unveiled its Spring 2017 men’s underwear campaign today, which the brand dubbed “Revelation,” following Sunday night’s Academy Awards. It stars the men from best picture winner Moonlight including Mahershala Ali, Alex Hibbert, Ashton Sanders and Trevante Rhodes.

Photographer Willy Vanderperre shot the movie’s stars for the ads, which come after Raf Simons took over as Calvin Klein’s creative director. The work features the typically revealing underwear shots Calvin Klein is known for as well as more nuanced portraits of the actors. 

Calvin Klein

“Even after the performance is over, I realize that you still have to service it,” said Mahershala Ali, who won best supporting actor for his role in the film, in a statement posted on Calvin

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in