California Lottery Tries, Tries Again

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LOS ANGELES Nearly five months after the California Lottery said it would issue an addendum to the RFP for its five-year, $125 million account, state officials today followed through on that promise.

The six-page addendum was issued to the four finalists in the review, including the incumbent, Grey, and DDB and McCann-Erickson, all in Los Angeles, and Foote, Cone & Belding in San Francisco.

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