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LOS ANGELES The California Lottery today said it named five finalists in the review for its four-year, $100 million general-market ad account.
They are: Omnicom’s BBDO West in Los Angeles and San Francisco, pitching with PHD; fellow Omnicom shop DDB in Venice, Calif., pitching with Alcone Marketing and OMD; Interpublic Group’s Dailey & Associates in West Hollywood, Calif.; the incumbent, Grey Global Group’s Grey in Los Angeles; and independent Ground Zero in Marina del Rey, Calif.
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