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LOS ANGELES–After naming DDB in Los Angeles as the “apparent successful bidder” early this year, The California State Lottery said today it will put its four-year, $100 million creative and media account back into review.
The decision follows a protest lodged by the incumbent, Grey in Los Angeles, which claimed state officials mishandled the review. [Adweek, January 21].
Lottery director of marketing Jim Hasegawa said the grounds of the protest were denied, but in the process of investigating the review, the state determined that both DDB and Grey did not properly disclose information about their media partners.
“The
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