California Advertising Alliance Set to Begin Ad Program to Keep Businesses in the State By Kathy Tyre

SACRAMENTO, CALIF. - The California Advertising Alliance is set to launch a $10-million-plus ad program designe

The group was formed in response to growing concern that a recent slew of legislation, perceived as anti-business by that community, the Los Angeles riots last year, and other negative reports about the state were increasingly hampering efforts to build back the state’s economy. The advertising will promote recent effort to respond to problems including reforming workers compensation and health insurance legislation that’s put considerable burden on the business sector.
The Alliance hopes its efforts will lead to a better business climate, which in turn might improve the economy.