Calif. Milk Board's Cheese Whizzes to Deutsch

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L.A. Office Beats McCann, Goodby for $20-25 Mil. Account
LOS ANGELES–The California Milk Processor Board has tapped Deutsch/LA to handle the creative portion of its estimated $20-25 million cheese account.
The agency, located in Marina del Rey, Calif., was selected following a review of California shops, including McCann-Erickson/A&L, the San Francisco incumbent, which will keep media planning and buying chores.
Another contender, said sources, was Goodby, Silverstein & Partners, San Francisco, which handles the board’s milk account.

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