RECOGNIZING SERVICE The Advertising Council will host its 49th Annual Public Service Award Dinner at The Waldorf-Astoria in New York. Nov. 20. Bob Wright, vice chairman and executive officer of General Electric and chairman and CEO of NBC, will be honored at the event. For info, visit To register, call Dori Friedman at (212) 984-1942.

CITIZEN SWANSON The John A. Reisenbach Foundation will present its Distinguished Citizen Award to Dennis Swanson, evp and chief operating officer of the television stations group at Viacom, at the foundation’s 11th Annual Gala for a Better and Safer New York, to be held at the Rainbow Room in New York. Dec. 10. For info, call (212) 935-1840.

BEST SPOTS DEADLINE Adweek’s Best Spots is accepting submissions for the best U.S. TV commercials of 2002. The winners, selected by Adweek editors, will be announced on Jan. 27. The deadline for entries is Dec. 27. For complete details on entry requirements, visit