CALENDAR

WHY NOT? The Institute for Inter national Research will hold a conference titled Insights in Action: Uncover the Whys Behind Consumer Shopping Behavior at The Roosevelt Hotel in New York. Sept. 19-20. For info, contact Heather Kalish at (212) 661-3500 or hkalish@iirusa.com. To register, call (888) 670-8200 or e-mail register@iir usa.com.

GOOD SPORTS The 8th Annual Sports Business Marketing & Sponsorship Forum, hosted by the Strategic Research Institute, will be held at the New York Helmsley Hotel. Sept. 23-24. For info or to register, call (888) 666-8514 or (646) 336-7030, or visit www.srinsti tute.com/cm384.

SALES SESSION The Conference Board’s 2002 Conference on the Sales Organization: Getting Ahead of the Curve—Gaining an Edge in Changing Times will take place at the Hilton Chicago on Sept. 26 and the Marriott Financial Center in New York on Oct. 17. For info or to register, visit www.conference-board.org/managingsales.htm or call (212) 339-0345.