CALENDAR

AUCTION ACTIONThe Boston Idea Group presents its 26th annual auction, proceeds from which will benefit scholarship and internship opportunities for advertising and communications students and fosters diversity in the workplace. At The Seaport Hotel, Boston. 5 p.m. Info: www.bos-tonideagroup.orgMay 2

MEDICAL MARKETINGThe Massachusetts Interactive Media Council and MassMedicpresent “Using Online Technology for Marketing: Lessons for Medical Device Manufacturers,” a seminar which will explore practical knowledge for building and using interactive technologies to market medical devices. Panelists include Michael Barrett, senior analyst, Forrester Research; Chris Messina, president, Body1; and Brock Reeve, evp, healthcare, Viant. At the Mass Medical Society, 860 Winter St., Waltham, Mass. 7:30 a.m. Info: (617) 227-2822May 9

Calendar submissions should be sent to: Adweek New England, 100 Boylston St., Boston, Mass. 02116, or faxed to: (617) 482-2921. Items may be edited for style and length.