The American Association of Advertising Agencies, The History Channel and USA Today will host Whassup in Advertising: A Celebration of the 10 Most Popular TV Commercials of the Last Quarter Century at Cipriani, 110 E. 42nd St., New York. Feb. 7. For info or to purchase tickets, contact Danielle Minogue at (212) 850-0735.
IN THE MIX
The Institute for Inter national Research presents its Marketing Mix Modeling for Profitable Sales conference at the Allerton Crowne Plaza in Chicago.