COURSE OF STUDYThe Outdoor Adver tising Association of America will host a Sales Training course at The Marquette Hotel in Minneapolis. July 17-18. The course will focus on competitive media, benefit selling, relationship strategies, overcoming objections and time management. For info, contact the OAAA at (202) 833-5566, or visit its Web site at

ON THE BEACHThe American Association of Advertising Agencies will hold two events at the Four Seasons Resort in Palm Beach, Fla.: its first Human Resource Con ference, June 20; and its sixth annual Financial Conference, June 21-22. For info, visit the 4A’s Web site at To register, contact Andres Vazquez at