Houston-based public relations executive Angela Jeffrey discusses linking PR efforts and results to organizational goals at an International Association of Business Communicators
meeting. The event begins at 6:30 p.m. Cramer Productions, 425 University Ave., Norwood, Mass. Info: (781) 255-8400
The Massachusetts Interactive Media Council invites top management of e-commerce ventures, including chief executives and chief technology officers, to an open discussion of brand building, advertising, gross margin and transaction costs.