CALENDAR

PUB CLUB
ƒ The Publicity Club of New England sponsors a breakfast with living, arts and entertainment editors from The Boston Globe, Boston Herald, Boston Magazine and Improper Bostonian.
At The Four Seasons Hotel, 200 Boylston St., Boston. Continental breakfast from 7:45-8:15 a.m.; presentation from 8:15-9:30 a.m. Info: (617) 742-2524
April 29
DIRECT ADDRESS
ƒ The New England Direct Marketing Association holds its annual conference, “Where Direct Marketing’s Brightest Stars Shine.” Speakers include Ed Eskandarian, Arnold Communications; Bill Davis, Holland Mark Martin Edmund; Bink Garrison, Ingalls; and Bob Hoffman, Gearon Hoffman. At the Hynes Convention Center, Boston. All day. Info: (781) 237-1366
April 29-30
DOWN THE HATCH
ƒ The Advertising Club of Greater Boston announces the first deadline for entries into the 39th annual Francis W. Hatch awards for creative excellence. Info: (617) 262-1100
Deadline: May 14
CYBER SESSION
ƒ Boston.com hosts a workshop on “Effective Online Advertising Practices.” At 320 Congress St., Boston, 6:30 p.m. Info: (617) 929-7900
May 20