Cadillac Super Bowl Ad Focuses on Speed

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DETROIT Cadillac will debut a 60-second spot during the second quarter of the Feb. 6 broadcast of the Super Bowl that spotlights the speed of the brand’s new V-series family of high-performance vehicles: the CTS-V, STS-V and XLR-V.

The spot, created by Chemistri of Troy, Mich., Cadillac’s agency, is titled “Barrels,” and it focuses on the vehicles’ ability to go from zero to 60 mph in under five seconds.

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