DETROIT - Cadillac is seriously considering taking a step in its national advertising it previously has left to its dealers - marketing its luxury cars on price." /> Cadillac Ready To Enter Price Wars <b>By David Kile</b><br clear="none"/><br clear="none"/>DETROIT - Cadillac is seriously considering taking a step in its national advertising it previously has left to its dealers - marketing its luxury cars on price.
DETROIT - Cadillac is seriously considering taking a step in its national advertising it previously has left to its dealers - marketing its luxury cars on price." />
DETROIT - Cadillac is seriously considering taking a step in its national advertising it previously has left to its dealers - marketing its luxury cars on price." />

DETROIT – Cadillac is seriously considering taking a step in its national advertising it previously has left to its dealers – marketing its luxury cars on price." data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Cadillac Ready To Enter Price Wars By David Kile

DETROIT - Cadillac is seriously considering taking a step in its national advertising it previously has left to its dealers - marketing its luxury cars on price.

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‘We think when we announce our pricing on Deville, we will have such an advantage over our competition that marketing Cadillac’s price/value will be a selling point too good not to mention in national ads,’ said director of advertising Peter Levin.
Indeed, Cadillac’s Japanese competition is having to raise prices, in some cases by double-digits, because of the high Japanese yen.
The luxury division of General Motors has been surging since the 1991 introduction of the Seville.

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