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Interpublic Group's reeingineering of how its agencies handle Cadillac's creative business was short-lived.
Three months after the holding company consolidated the business at Lowe Campbell Ewald, eliminating sister shop Hill Holliday in the process, the global account is shifting to Publicis Groupe's Publicis, Cadillac parent General Motors has confirmed.
Account revenue is estimated at $20 million. Cadillac is also a big media spender. In the U.S. alone last year, the brand spent $380 million in media, up from more than $326 million in 2012, according to Kantar Media.
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