Cadbury Schweppes Taps Initiative

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NEW YORK Interpublic Group’s Initiative here has won media planning and buying duties on Cadbury Schweppes Americas Beverages’ U.S beverages account after a review, the client has confirmed.

In the first 11 months of 2007, Cadbury spent more than $80 million in major measured media on its beverage brands, according to Nielsen Monitor-Plus.

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