Cable Networks Seek A Shop

Madison Square Garden is searching for an agency to create advertising and buy media for its two regional sports cable TV channels–Madison Square Garden Network and Fox Sports New York.
The networks are working with the Advertising Agency Register here. A client representative confirmed the review but referred all questions to AAR, which did not return several calls.
Sources, however, said the networks–which will continue to be advertised separately–need a shop to promote everything from the coverage of Knicks and Yankees games to original programming such as SportsDesk.