C-K Makes PR Play

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Peter Kriv kovich thinks public relations is a wide-open field for a shop that approaches the discipline from the strategic viewpoint of an ad agency.

“It’s the area [where] we see the most competitive weakness,” said Kriv kovich, CEO of Cramer-Krasselt in Chicago.

C-K’s new unit, CKPR, is an effort to grab PR business that doesn’t come in through the agency’s advertising door, Krivkovich said.

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