C-K Gets to Work for Jobs Site

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Cramer-Krasselt will seek out the psyche of job hunters in tough times in its efforts to promote online and offline offerings of Career Builder, which awarded the Chicago shop its $15-20 million account last week.

C-K’s task is to create a multimedia campaign that pushes both sides of the Chicago-based client’s business, and to reach out to job seekers who don’t have as many options as they once did, said Peter Kriv kovich, agency CEO.

While that doesn’t preclude a humorous campaign, it suggests advertising of a different sort from that which dominated the category during the heady economic rush...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in