Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
After a year-long review, Winn-Dixie Stores awarded its $42 million marketing account to Cramer-Krasselt.
“It’s been too long,” admitted Winn-Dixie spokesman Mickey Clerc, “but we saw the presentations and made our decision.”
The Chicago-based agency called upon all its resources, including staffers from its Orlando, Fla., Phoenix, and Milwaukee units, to defeat 35-year incumbent Cook Marketing Communications in Jacksonville, Fla. C-K will split the business between Chicago, which will handle media and some creative, and Orlando, where account services will be headquartered, according to agency CEO Peter Krivkovich.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in