C-K Enlists Former Lowe ECD

CHICAGO Cramer-Krasselt said it has hired former Lowe executive creative director Dean Hacohen, who becomes ecd at C-K’s headquarters here, reporting to Marshall Ross, chief creative officer of the independent four-office network.

“Very few people have his creative pedigree combined with his management experience,” Ross said. “There’s so much opportunity here and so much around the network that I’m going to be out-of-pocket a lot and I needed someone who could be an ecd and hit the ground running.”

The hire is the second top-tier position the $640 million agency network has filled in the past 30 days. Last month, the shop hired Jeff Johnson, the former CEO of WestWayne in Atlanta, as general manager of its C-K/HS outpost in New York.

At C-K, Hacohen will oversee a 30-person department and guide efforts for clients such as Careerbuilder.com, Corona beer, Effen vodka, Hyatt Hotels and KeyBank.

“There is a huge industry buzz surrounding C-K and the creative reputation they’ve earned, especially over the past 18 months,” Hacohen said, in a statement, of his decision to join the shop.

Prior to leaving in July 2005, Hacohen was at Lowe for nine years following the agency’s acquisition of his previous employer, Goldsmith/Jeffrey. He was closely associated with former Lowe chairman and chief creative officer Gary Goldsmith, who was replaced by Mark Wnek in April 2005.

At Lowe, Hacohen worked on campaigns for Unilever’s Degree deodorant, Macy’s, Carfax.com and GMC.

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