Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Otherworldly Themes Anchor the TV Service’s New Campaign
LOS ANGELES–Campbell-Ewald/West’s first campaign for personal television service TiVo playfully pokes fun at TV watchers who don’t want to miss a moment of their favorite shows.
The TV, print, in-store, radio and promotional campaign is part of an estimated $20 million, yearlong effort.
Two 30-second TV spots, breaking this week, air in spot markets in major metro areas, said Lance Mald, executive vice president, executive creative director at the Los Angeles agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in