B&W Eyes 4 Finalists for $50 Mil. in Media

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NEW YORK Brown & Williamson has selected four agencies to compete for the media portion of its $50 million ad account, sources said.

Contending are WPP Group’s MindShare; Interpublic Group’s Media First; Media Kitchen, a unit of the Kirshenbaum Bond Creative Network; and the incumbent, Grey Global Group’s MediaCom, sources said.

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