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NEW YORK Brown & Williamson has selected four agencies to compete for the media portion of its $50 million ad account, sources said.
Contending are WPP Group’s MindShare; Interpublic Group’s Media First; Media Kitchen, a unit of the Kirshenbaum Bond Creative Network; and the incumbent, Grey Global Group’s MediaCom, sources said. The finalists, all in New York, were culled from a list of about a dozen shops, sources said.
Client executives are expected to visit the shops the week of July 7 and final presentations are scheduled for the week of July 21, according to sources.
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