'Buzz' Looks for L.A. Shop, Parts Ways With Deutsch

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By Angela Dawson





LOS ANGELES–Buzz Inc., publisher of Buzz magazine and Buzz Weekly, has severed ties with its ad agency Deutsch and is scouting for a Los Angeles area shop as it heads in a different marketing direction.





‘We’re looking to take a more straightforward approach with direct response,’ said Scott Kramer, president of the Los Angeles publishing company.





Specifically, Buzz is looking for a shop with direct response TV experience as well as direct mail capabilities, Kramer said.

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