The Butt Of Many Jokes

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Beavis and Butt-head would be proud.
The Pennsylvania Department of Health’s new outdoor campaign uses some of the duo’s favorite expressions to discourage kids from smoking.
Three executions from the Harrisburg-based Neiman Group juxtapose stark, scrawled phrases with darkly humorous photographs: “Butt Head” (in which a young man’s head morphs into the stamped-out tip of a cigarette), “Butt Munch” (nicotine-stained teeth clamped on a filter tip) and “Butt Ugly” (shown here; a sneering, frumpy model puffs away).
The work, which targets 9-to-14-year-olds, broke last week statewide on more than 400 billboards previously occupied by the Marlboro Man and Joe...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in