Busing on the Yellow Pages Road

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Coach USA Awaits Responses to Call for Directory Assistance
DALLAS–Coach USA is looking for an agency to take on its $1.5 million Yellow Pages advertising account.
The $800 million bus charter and tour company, the largest in this country, also operates in Canada and Mexico. Based in Houston, Coach USA’s fleet includes 3,500 buses and another 3,500 taxis, minivans and shuttle vehicles.
Lee Scissler, Coach USA’s national director of marketing and advertising, said the relatively new company, founded in 1995, is just beginning to focus on its ad efforts.
“The company has just been growing fast...

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