Business Travel

While the attention of many New Yorkers is focused on proposals to rebuild the World Trade Center site, two state agencies are trying to get Gothamites to spend some time and money on downtown’s existing establishments.

The Metropolitan Transportation Authority and the Empire State Development Corp. directed Korey Kay & Partners in New York to create transit-related ads to help boost Lower Manhattan’s economy. The ads, which include TV, print and out-of-home, inform New Yorkers that “Getting to downtown is now as easy as 1,2,3 …”—a line that continues with the color-coded circles identifying the 17 train lines that serve the area.

“Since the tragedy of 9/11, many downtown businesses still haven’t recovered,” said CEO Allen Kay. Many people are not aware that the area is so accessible, as service was cut on some lines during the WTC site’s clean-up, he noted. The ads aim to tell folks how to get downtown; another phase in the effort details what to do once you’re there.

“We created special advertising sections that ran in The New York Times and the Daily News about the array of restaurants downtown,” Kay said. “The area needs a shot in the arm, and this is it.”