Burt’s Bees Taps Martin Agency

DALLAS Burt’s Bees, a personal-care products company that emphasizes its natural ingredients, has hired Interpublic Group’s The Martin Agency after a review, the client said.

Based in Durham, N.C., Burt’s Bees launched in 1989 selling candles and lip balm. The company has since branched out into products such as skin creams and lotions.

“The company is now looking to get into categories we haven’t been in before,” said company representative Allison Harmon Lane. “We’re launching a chemical-free sunscreen next week.” Burt’s Bees is also preparing to offer a new line of products for pregnant women called Mama Bee, including a skin cream called Belly Butter, Lane said.

Burt’s Bees did no major media advertising in 2006, but advertised in magazines oriented toward health and fashion in 2005.

Incumbent BrandBuzz did not defend. The names of the other review finalists were not disclosed.

Projected client spending at Martin in Richmond, Va., could not immediately be determined.

Martin two weeks ago won the creative portion of the $570 million Wal-Mart account, which becomes the agency’s largest client.

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