Burson Takes Mexican Tourism PR

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

BOSTON The Mexico Tourism Board has tapped WPP Group’s Burson-Marsteller for its public relations business, a client representative said.

The account is worth nearly $5 million over three years, sources said. The client rep declined to elaborate beyond confirming Burson’s selection.

Separately, the client late last year launched a review for its $27 million global advertising account [Adweek, Jan.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in