Burrell Jumps to General Mills

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Burrell Communications’ Publicis connection was crucial to the agency’s landing of General Mills’ African American business.

The Chicago shop was suggested for the assignment by lead General Mills agency Saatchi & Saatchi, also a unit of Paris-based Publicis S.A.

Publicis owns 49 percent of Burrell.

The Minneapolis-based food giant becomes one of the largest clients on Burrell’s roster, which includes McDonald’s, Verizon and Coca-Cola.

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