For Burnett's LB Works, Success Proved to Be a Mixed Blessing

During its nearly two-year lifespan, LB Works—started as a high-tech and business-to-business specialty division—helped bring in more than $200 million worth of new business to parent Leo Burnett USA.

In that same time period, Leo Burnett’s Chicago office struggled in major reviews and won only a handful of new clients on its own, with combined spending of about $50 million, a drop in the bucket for the $3 billion U.S.

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