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“Campy, lascivious, chic, almost naughty.”
That’s how Leo Burnett creative director Steffan Postaer describes the Chicago agency’s “Curiously strong mints” ads for Callard & Bowser/Suchard’s Altoids. Last week the campaign won the Magazine Publishers of America’s Kelly Award for General Excellence in magazine advertising. Sharing the $100,000 prize with Postaer are creative director Mark Faulkner, art director Noel Han and copywriter Kit Cramer.
After persuading the client several years ago to pursue advertising for what Postaer called “this great, cultish brand,” the agency started with simple outdoor boards and transit posters.
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