Burnett Layoffs ‘Unlikely’ in Loss

Layoffs are “possible but unlikely” in the wake of Leo Burnett losing creative duties on Delta Air Lines’ $30 million ad account, said a shop rep. Delta will rely on its in-house marketing department and consultancy BrightHouse in Atlanta. Separately, Delta subsidiary Song has hired Kirshenbaum, Bond & Partners in New York for creative on a project basis, sources said. Shop officials declined comment. Song reps could not be reached.