Burnett Adds Top Creative on U.S. Army

CHICAGO Leo Burnett has hired Kerry Feuerman from The Martin Agency as an evp, group creative head to lead its $200 million U.S. Army account, according to the shop.

He fills a post previously held by Jonathan Hoffman, who left the Publicis Groupe shop to become president and chief creative officer at Interpublic Group’s Campbell Mithun.

A former helicopter pilot, Feuerman, 53, was most recently a vice chairman and group creative director at IPG’s Martin Agency in Richmond, Va. In his new job at Burnett in Chicago, he will work with Army account director Ray DeThorne on the business, which the agency is gearing up to defend this fall. He will report to chief creative officer Cheryl Berman.

“I have no doubt that Kerry will be a great leader and will inspire brilliant work that will help fill boots for the U.S. Army,” Berman said in a statement.

Though Feuerman will be taking over creative on the largest account, he is not a direct replacement for Hoffman, as creative on his other accounts, such as Nintendo, National Cattlemen’s Beef Association and some Procter & Gamble business, are still being reassigned among the agency’s eight groups, according to a representative.

At The Martin Agency, Feuerman worked on accounts such as Mercedes-Benz, Saab and Quiznos, and was creative director on the infamous “Spongmonkeys” ads for that client. Prior to Martin, he was a creative director at Earle Palmer Brown in Philadelphia.