Burnett Adds Pam to ConAgra Duties

CHICAGO Leo Burnett here has won creative duties on ConAgra’s Pam cooking spray account, worth an estimated $15 million, after a review, the client confirmed.

A representative for the Omaha, Neb., confirmed the shift, but would not disclose contenders in the review. Sources said the Publicis Groupe-owned Burnett bested another ConAgra roster agency, Omincom’s DDB San Francisco, for the account.. The business had been with Fogarty Klein Monroe in Dallas.

Burnett also handles the Omaha, Neb., company’s Healthy Choice, Life Choice and Chef Boyardee brands.