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NEW YORK — Burger King will consolidate the bulk of its estimated $300 million North America advertising and marketing account at Interpublic Group by giving additional assignments to Media First International and Deutsch/LA, the client confirmed.
The shift had been expected [Adweek Online, July 12].
Deutsch will add field marketing duties in the United States and for English-speaking markets in Canada, assignments currently handled by Bcom3’s D’Arcy Masius Benton & Bowles. D’Arcy’s sister agency, MediaVest, will relinquish North America media buying to Media First.
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